Our Process
No Mystery.
Here's Exactly What We Do.
Every step, every timeline, who does what — including what our team does versus what technology contributes at each stage.
Our 6-step campaign process
01
🔍We look at your campaigns — or your market if you're starting fresh — and identify what's working, what's wasting money, and what the strategy should be. You receive a clear summary. No obligation.
Free Audit
Day 1–2
Our team: Our team does this analysis
Technology: Research tools help us analyse competitive landscape quickly
02
📋Complete campaign strategy document — keyword architecture, audience targeting, campaign structure, ad copy direction, landing page requirements, tracking setup. Shared with you for feedback before we spend a dollar.
Strategy Brief
Day 3–5
Our team: Our team writes every word
Technology: Keyword research and competition data inform our recommendations
03
⚙️Every campaign element built — ads, targeting, bid strategies, conversion tracking, landing page recommendations. Reviewed for compliance and quality before launch.
Campaign Build
Day 5–10
Our team: Our team builds and reviews everything
Technology: Smart bidding configured; responsive ads start learning from day one
04
🚀Campaigns go live. Every conversion action verified as tracking correctly. Monitoring begins. You receive confirmation of everything live and what to watch in the first two weeks.
Launch
Day 10
Our team: Our team verifies every detail personally
Technology: Monitoring activates from the first impression
05
📊Every week our team reviews performance, makes optimisation decisions, and tests new approaches. Monitoring technology surfaces insights for us to evaluate.
Active Management
Weekly
Our team: Our team makes every optimisation call
Technology: Technology surfaces patterns and flags anomalies for our team's review
06
📈Plain-English report every month: what happened, what changed, what's next. A 90-day forward plan. Honest view of what's working and what we want to improve.
Monthly Reporting
Monthly
Our team: Our team writes and delivers every report
Technology: Attribution tools give us accurate data on the full client journey
Standard in Every Engagement
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You Own Everything
Your accounts, your data, your assets — always. Nothing built in proprietary systems you lose if you leave.
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A Real Team Relationship
You work with the same people throughout. They learn your business, understand your goals, think about your growth.
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Reports You Can Read
Plain English. Real business numbers. What happened, what changed, what's next. No jargon, no smoke screens.
Ready to Start?
Free audit — we review your campaigns and show you exactly what we'd change.