Paid Ads That Keep Your Appointment Book Full
We build Google and Meta Ads campaigns for dental practices, medical clinics, and specialty providers. One outcome: more new patients booked, showing up, and becoming long-term patients of your practice.
A common finding: practice running ads with no appointment booking integration — so there's no way to measure what's working. Ads showing at midnight on weekends when nobody can book. Within two weeks, scheduling is fixed, tracking is live, and the same budget starts producing bookings we can actually count.
- →Google Search — service and location keywords
- →Google Local Services Ads — top-of-page placement
- →Meta Ads — new mover and life-event targeting
- →Retargeting — website visitors who didn't book
Why Most Dental & Medical Campaigns
Don't Produce What They Should
Competing with large DSO chains on the same keywords
Corporate chains outspend independent practices on generic terms. We find the high-intent, lower-competition searches they overlook.
All traffic going to the homepage instead of a service page
A homepage converts at a fraction of a focused landing page built for one specific action.
Social ads reaching people already happy with their current provider
Without precise targeting, you're spending on an audience with no current reason to change.
No tracking between ads and actual booked appointments
Clicks look good in reports, but only attribution to confirmed appointments tells you what's working.
What We Do Differently
Service-Specific Campaign Structure
Each service gets its own campaign — implants, Invisalign, emergency care — so patients land on a page speaking directly to their needs.
New Mover Targeting
We reach people who recently moved into your area before they've found a provider — one of the highest-intent windows in healthcare advertising.
Appointment Booking Integration
Campaigns connected to your scheduling software — tracking from ad click to kept appointment, not just enquiries.
Seasonal Budget Planning
Budget calendar built around your natural busy and slow periods — spending proactively rather than reactively.
Expert Judgment
and Good Technology.
Our healthcare advertising specialists understand appointment psychology, HIPAA considerations, and what prompts a patient to pick up the phone. Technology works alongside this — monitoring which search patterns indicate booking intent today versus someone doing research, and shifting budget automatically.
Strategy, copy, audience architecture, compliance, all significant decisions
Continuous monitoring, bid optimisation, audience learning, daily pattern flagging
- →Bid increases automatically for 'emergency' and 'same day' searches during open hours
- →New mover identification targets patients who relocated before they've found a new provider
- →Smart scheduling pauses ads at times when your team cannot take new patient calls
- →Creative testing finds the message that produces the most appointment bookings per ad dollar
*Typical restructure outcomes · Varies by market and budget
Get a Free Audit →How We Measure Success
The metrics that actually tell you whether your marketing is working — not the ones that look good in a report but don't connect to revenue.
- →Cost per booking request
- →Cost per new patient
- →Appointment show rate by campaign
- →Service-level return on ad spend
- →New patient lifetime value by source
What This Looks Like Over Time
Common Questions
from Dental & Medical
Ready to Grow Your Dental & Medical Business?
Free 15-minute audit — let us show you what we'd change.